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Wednesday, April 1, 2020 Swimming Solutions, Advertisements of the 50’s

By admin

Swimming in the East River
No Fooling!

Medical Advertising from the ’50’s

Strecker Laboratory…continued

Wednesday, April 1, 2020

14th in our FROM THE ARCHIVES series. 

NEW: find us daily on www.rihs.us

NOT SUGGESTED WHILE SPORTSPARK POOL IS CLOSED
Both images (c) RIHS Chapin Collection
Above Swimming off the coast of Eat 53rd Street in Manhattan.  Early 20th Century.  
Below Scene from Manhattan with Blackwell’s Island Penitentiary in background

MEDICAL ADVERTISING IN THE 1950’S
These ads were all published in established medical journals.
Some will make you chuckle and others will make you cringe.

***************************************
WASH YOUR HANDS 

THE WORD IS OUT!

Above:  Interesting expression for a tomato juice ad  

Below:  Age-Old condition of those sent off to combat

The advertisements below were for cigarets featuring a “nurse” giving out samples, cured tobacco and for physicians to buy a special blend of pipe tobacco.

Coke 5 cents!!!

CORRECTION 
IN OUR WOMAN’S HISTORY EDITION, WE INCORRECTLY GAVE THE DATE OF THE 
NEWS ARTICLE FOR AMELIA EARHART’S VISIT TO THE WORKHOUSE. THE DATE OF THE
NY TIMES ARTICLE WAS FEBRUARY 29, 1932.

Strecker in pre-restoration condition
After Strecker’s conversion from an abandoned ruin to a power conversion substation for the New York Transit Authority, the building was fully restored (led by Architect Page Ayers Cowley) to its’ early 20th century appearance. Th project was started in 1996 and completed in 2001.
This is an excerpt from the NY Landmarks Preservation Designation Report.  The entire report is available on www.rihs.us

In 2019 The Transit Authority proposed building a generator platform to be adjacent to Strecker Laboratory. This platform would support generators in the event of a flooding event that would cut power to the building and endangering to electric supply to the  53rd Street subway tunnel below.   The original proposal was rejected by RIOC and the community as to its appearance and proximity to the landmark structure.   Pictured here are the revised (and improved) renderings showing a structure that has a see-thru appearance and does not obstruct the laboratory.   The yellow areas on the lower image is the emergency exit from the subway tunnel. (There is a ladder leading down to the active rail tracks).

EDITORIAL
Looking at today’s issue, and the things we worried about in the past…………
Swimming in the river
Keeping our baby soft and smooth
Drinking tomato juice
Preventing social diseases
Smoking
Smoking
Smoking
Coke for 5 cents
Medical Research
Power generation

We still worry about those issues but nothing can compare with what is on our mind today.

Be well my friends,
Judy Berdy

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